Claim up to £6,688 incentives* on selected homes

If you’re saving for your first home and want to take the next step to home ownership this New Year, our flexible incentive package could help you onto the property ladder in 2026.

Move in this spring

We know that buying your first home is a huge financial commitment, so we've lightened the load by reducing our reservation fees to just £250*, with nothing more to pay until you exchange. Qualifying reservations will also receive up to £6,688* incentives on homes completing by 31st March 2026.

Choose how best to make your incentive work for you. With our flexible incentive packages you could choose to top up your existing deposit, cover your first few months of mortgage payments on your new home, or claim up to £6,688 discount on the share you buy. By borrowing less for your mortgage, you could even access a lower mortgage interest rate. 

We’ve put aside a selection of London for this special offer. Get in touch to find out how we can make our winter incentives work best for you or attend one of our Get Financially Fit Roadshows before 14th February for a free financial health check and independent advice from a qualified IFA.

Choose your new London home

Gadwall Quarter

Woodberry Down Offers peaceful city living amongst abundant green space, just 6 minutes from Kings Cross St Pancras on the Piccadilly Line. Buy with shared ownership from just £116,250 for a 25% share

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Heybourne Park

Modern and spacious parkside homes Located in one of London’s largest regeneration zones, just a short walk from Colindale Station on the Northern Line. Buy with shared ownership from just £85,750 for a 25% share.

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Lampton Parkside

Contemporary, flexible open-plan spaces 1 bedroom apartments in the heart of Hounslow. Surrounded by 4 acres of open green space, just 4 minutes walk from Hounslow Central station. Buy with shared ownership from just £83,125 for a 25% share

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Perfume Factory

Last remaining one-bedroom apartment! A boutique development close to North Acton station on the Central Line and just ten mins walk to vibrant Ealing Broadway high street. Buy with shared ownership from just £107,500 for a 25% share

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The View At Aspect

A premium city collection of 1, 2 and 3 bedroom high-rise apartments in East Croydon offering generous layouts and unrivalled transport connections in homes designed to elevate your lifestyle. Buy from 25% shares starting from £88,125.

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Kidbrooke Square

Our exciting new concept in Kidbrooke SE3, Kidbrooke Square offers London village living with fast connections, bringing London to your doorstep. Shared Ownership Starting from £88,750 for a 25% share.

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Lampton Parkside external CGI
Croydon

The View At Aspect
Woodberry Down

Gadwall Quarter - 1-bedroom apartments in North London
Colindale

Heybourne Park
Greenwich

Kidbrooke Square - 1&2 bed homes
Lampton Parkside KITCHEN
Lampton Road, Hounslow

Lampton Parkside
The Perfume Factory 2 Bed show apartment kitchen and living room
Acton

The Perfume Factory - 1 bedroom apartments
Empire Way, Wembley

Wembley Place - Shared Ownership
Royal Albert Wharf

Royal Albert Wharf

Development title

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*Reservation fee reduced from £500. To qualify for reduced fees you must complete a financial assessment within 5 working days of reservation, and complete your purchase by 31st March 2026. Offer available on new reservations received on selected homes at selected developments only. The reservation fee will subtracted from your deposit payable at exchange within the timescales set by NHG Homes. Reduced reservation fees do not constitute a discount or giveaway and may be used alongside other buying incentives.

*Incentives available on selected one and two-bedroom apartments at selected homes only. Offer is available on new reservations made from 14th November 2025 and completing by 31st March 2026. Offer available when purchasing a minimum 25% shares and is subject to lender approval. Terms and conditions apply. Incentive is payable up to 28 days after completion. Speak to your sales team for more information.