Your next step towards home ownership
London Living Rent was designed to support Londoners in saving towards home ownership. If you've been building your savings and are thinking about your future housing plans, we're here to help you understand the options available.
As a London Living Rent resident, you've already taken an important step towards owning a home. Now is the time to explore what’s possible and understand the next steps on your home ownership journey.
Eligible residents who complete a successful financial assessment and purchase a home may qualify for a £2,000 moving contribution incentive.
Join our free webinar or book a one-to-one conversation with our sales team to learn more about the routes available and the support on offer.
Sign up for the webinar on 23rd Nov 2026 | 6:30pm
Moving contribution incentive
Receive £2,000 towards your homeownership journey!
To help make your move into home ownership even more achievable, eligible London Living Rent residents who complete a successful financial assessment, meet the eligibility requirements and go on to purchase a home within 3 months can receive a £2,000 moving contribution incentive.*
- Complete a financial assessment with Mortgage Warehouse.
- Receive home ownership advice and affordability guidance.
- Proceed to purchase a home within 3 months of the assessment. The deadline is 31st March 2027.
- Meet the eligibility requirements for the home purchased.
- The assessment itself carries no obligation to purchase.
Additional incentives are available on selected Shared Ownership homes, find out more on our developments page or speak to our expert team.
Whether you're already considering home ownership through Shared Ownership or just starting to explore your options, now could be the perfect time to find out what's possible.
What are my options?
For many London Living Rent residents, Shared Ownership provides an accessible and affordable way to buy a home.
With Shared Ownership, you purchase a percentage of your home (which you pay mortgage on) and pay subsidised rent to us on the rest (so we own a portion of the home too). It is more affordable because you are buying a smaller share of the home, so you will have a smaller deposit and smaller mortgage to pay. Over time, you may be able to increase your ownership through a process known as staircasing.
Join our upcoming webinar
23rd November 2026 | 6:30pm
This FREE webinar is specifically created for London Living Rent residents to explore their next steps in the home ownership journey. Hear from Mark Perry from Mortgage Warehouse and learn about:
- Homeownership options for London Living Rent residents
- Eligibility and affordability to buy Shared Ownership homes
- Costs involved in buying a Shared Ownership home
- NHG Homes available Shared Ownership developments
Frequently Asked Questions
We are offering a £2,000 purchase incentive to help you buy a home. We are also offering residents a free financial assessment with our mortgage partner so you can better understand what’s affordable and what options are available.
The financial assessment helps establish exactly what's affordable and whether schemes such as Shared Ownership could provide a route into home ownership that may be more achievable than expected.
The purpose of the assessment isn't to commit you to purchasing today. It's simply to understand what your financial position looks like and what steps may help you become ready in the future.
This depends on your individual property and tenancy. Our team can discuss whether this may be an option for you and outline any alternatives that may be available.
The incentive is available to eligible London Living Rent residents who complete a successful financial assessment, meet the eligibility requirements and proceed with the purchase of an eligible home within the timescale set out by NHG. Terms & Conditions apply. Speak to our team for more information.
Ready to explore your next step?
Whether you are ready to buy now or simply want to understand your options, we are here to help.
Sign up for the webinar Talk with our expert team
Our developments
The View At Aspect
ParkSide
Gadwall Quarter - 1-bedroom apartments in North London
Heybourne Park
Kidbrooke Square - 1&2 bed homes
Royal Albert Wharf
Saxon Wharf
