13 December 2023

How Shared Ownership can help you to choose London

Home ownership.  It’s something many of us aspire to.  Exploring neighbourhoods, planning interior design choices, and dreaming of making a place your own.

We know that in today’s climate getting on the property ladder is becoming increasingly difficult – with steep house prices, high mortgage rates and the challenge of saving for a deposit amid a cost of living crisis all contributing factors. 

For those who are looking to make London their home – perhaps you’ve grown up in the city, worked here for many years, or always dreamed of living in the capital – it can seem like putting down roots in this city is no longer possible.

But it doesn’t need to be this way, and you can choose London as the place to call home.

Shared Ownership is fast becoming the most viable route to home ownership.  The scheme enables first-time buyers to purchase a share of a home, starting from 25 per cent, and pay rent on the remaining share (to a housing association like NHG Homes).

Because buyers are only taking on a share of the property, they only pay a deposit on that share – meaning the deposit is far lower than would be needed when buying on the open market.  Sometimes this can be as low as four figures!

Manuel, a teacher who bought his own home through Shared Ownership with NHG Homes, told us about his home buying experience.  With a deposit of less than £7,000, he now has an apartment to call his own with views across London, and is part of a growing community in Canary Wharf.

Manuel's Story

Manuel’s story shows that buying a home London can be a realistic option, and at NHG Homes we want to provide other Londoners with the opportunity to put down roots here too.

I knew straight away that Shared Ownership was right for me

We have developments spanning the capital, with a choice of homes on the river, in the buzz of the city, and next to green space.  There are one, two and three-bedroom homes available, perfect for twenty-somethings looking for a home of their own, families looking for more space, and even those looking to downsize in later life.

Perhaps the established neighbourhoods of north London are where you’ve always dreamed of living.  Packed with fantastic places to shop, eat, exercise and relax, there are many places to catch up with friends, or while away the hours in parks and green spaces.  Gadwell Quarter is an oasis of calm that belies its excellent transport links.  Located close to Finsbury Park, this nature-filled development enjoys direct links to King’s Cross and the West End via the Piccadilly Line, and is located close to the Emirates Stadium for sports fans.

If you picture yourself living south of the river, why not consider our homes at Kidbrooke Square?  This development is situated in a vibrant and historic part of London that is fast becoming a hotspot for music, art and theatre.  But perhaps the biggest draw of this corner of London is the village feel, with its bountiful green space and tight-knit communities.  Add this to world-class attractions ranging from the O2 Arena to the Cutty Sark, and a home at Kidbrooke Square seems hard to beat.

The government recently announced that east London will be at the heart of the capital’s drive to level up its housebuilding agenda.  NHG Homes has been creating homes for Londoners in this part of the city for years.  In the Royal Docks – an up and coming neighbourhood – Indigo House at Royal Albert Wharf is the newest addition to the growing number of waterside homes in east London.  Located just minutes from Gallions Reach DLR station, central London is just 40 minutes away by train.  Just a few miles away, Hackney Yards – launching in 2024 – presents the unmissable opportunity to put down roots in the beating heart of London’s artistic community.

If those don’t take your fancy, maybe west London is the place for you.  Heading out past the grandeur of Kensington Palace, perhaps the emerging community of north Acton could be the ideal location to start an exciting new life.  Our development at The Perfume Factory is at the site of the former Elizabeth Arden factory, offering residents the opportunity to live somewhere steeped in history.  Just a few miles to the east is the legendary Portobello Road, home to one of the world’s largest antique and vintage markets as well as incredible street food from around the globe.  And, for travellers, Heathrow Airport is just under 40 minutes away on the Elizabeth Line. 

There are developments to suit all tastes and circumstances, and with Shared Ownership, the homes are available at an accessible price point.  This affords you something important – choice.  The chance to choose where you want to live, rather than settling for less or thinking you can’t buy a home at all. 

It’s about taking your future in your hands and living the dream you never thought was possible.  With Shared Ownership, you can choose nights out in the city.  Choose to put down roots in an area you’ve always loved.  Choose to stay close to friends.  Choose to start a family in the city you grew up in.  With Shared Ownership through NHG Homes, you can choose London.


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