24 May 2024

After another year of helping buyers on to the property ladder, we are delighted to announce that NHG Homes has been shortlisted across three categories at the First Time Buyer Readers’ Awards 2024.

Now in their 14th year, the awards are an annual celebration of the excellence demonstrated by those supporting homebuyers on their journey, and ensure that the best in the business are recognised and rewarded for their hard work.

First Time Buyer Readers' Awards logo

While it’s industry experts that put together the shortlist, it’s readers of the magazine and the wider public that rightfully get to decide the winners – and we need your help!

NHG Homes has been shortlisted in the following categories:

Voting is now open here – no need to log in, simply click the link and make your choice. We’d really appreciate your vote.


Here is some more detail on the awards we’ve been shortlisted for:

Best Small / Medium Development – Castle & Victoria

This award recognises a small or medium sized development that has used the best design and quality to create an affordable, desirable and inspirational environment for buyers looking to purchase their first home.

Bringing a piece of historic London back to life, Castle & Victoria is a boutique collection of 28 apartments set across four charmingly restored Victorian buildings.

The development presented a unique opportunity to get on the property ladder with Shared Ownership in Westminster – one of London’s most sought after areas.

Homes are designed for the modern buyer, with style and quality at the forefront.  Features of the open-plan apartments include brushed gold kitchen taps and solid core timber flushed doors, all adding to the contemporary feel of the interiors.

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Much of what makes London an iconic global city is right on the doorstep: Buckingham Palace, the River Thames, leafy Hyde Park, Westminster, the illustrious Royal Albert Hall and much more.

The Zone 1 location and excellent transport connections mean that Castle & Victoria provides a pocket of tranquillity within grasp of the city’s boundless charms and magical history.



Best First Time Buyer Apartment – Gadwall Quarter

This award celebrates an apartment that is suitable for a first-time buyer, which is affordable with excellent design flair both inside and out.

Gadwall Quarter at Woodberry Down brings contemporary, high-quality homes for first-time buyers to this desirable corner of north London, with Shared Ownership.

Connecting the great outdoors with the great indoors, 50 Calico House features an open-plan layout and high-quality design that mirrors the local landscape of Woodberry Down. With both a private balcony and floor-to-ceiling windows, the surrounding acres of parkland can be enjoyed come rain or shine.

Affordable luxury underpins the apartment’s design – with estimated monthly costs of £2,040, the two-bedroom doesn’t cut corners when it comes to quality, with integrated appliances, energy-efficient features, custom-built storage space, and a neutral palette to make one’s own.

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With wetlands and wildlife on the doorstep, residents at Gadwall Quarter enjoy a true haven in the city. The well-established community and fast, easy travel connections to central London and beyond make 50 Calico House the perfect solution for buyers seeking a first home.



Best Marketing Campaign – Could Your Rent Be Better Spent?

The award is for the most innovative marketing campaign, carried out using any form of media, that has helped first time buyers start their property journey.

Aiming to demystify the process of Shared Ownership and empower first-time buyers to choose their own path to home ownership, NHG Homes launched an innovative marketing campaign called 'Could Your Rent Be Better Spent?'.

This campaign was carried out across multiple channels, using social media content, mailers and advertising on third-party platforms to support renters and first time buyers with a digital monthly cost calculator.  This gave buyers the knowledge to decide which route to home ownership was most suitable for them.

The campaign generated over 15,000 website visits and 750 new customer registrations, driving awareness for Shared Ownership and the developments available through this scheme.  It also provided invaluable insight into buyers that will help NHG Homes assist more first time buyers on their homebuying journey.


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